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U The Clinic
Live the U Experience
About the Brand
Transforming Aesthetics and Well-being in Miami
U The Clinic is dedicated to providing high-quality aesthetic procedures and personalized plastic surgery. With a focus on holistic transformation, the clinic aims not only for aesthetic results but also to enhance the well-being and confidence of its patients.
Committed to delivering the best user experience, U The Clinic chose to renew its digital presence, trusting Opentech to create a platform where clients could easily explore services, manage consultations, and make payments efficiently.
General Information
U The Clinic
Coral Way, Miami
Industry
Medicina Estética
Services
The Creative Process
U The Clinic reached out to us to develop a website that would reflect their commitment to excellence and holistic well-being. Our goal was to create a functional, attractive platform that captured the clinic's essence.
At Opentech, we worked closely with their team to understand their needs, ensuring that every detail aligned with their vision. We focused on optimizing the user experience and enhancing client interaction through this new digital platform.
Visual Essence
Reflecting U The Clinic
Following U The Clinic’s brand guidelines, our team used a serene color palette and modern typography to capture the sophistication and holistic focus of the clinic. These visual elements were essential to convey the clinic’s identity and values through the website.
Each page was designed to ensure a cohesive and visually appealing experience, aligning these components with a functional structure that enhances navigation and highlights the services offered by U The Clinic.
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Structured and Efficient Navigation
User interaction with the platform was a critical aspect of this project. We organized information in a hierarchical structure, making it intuitive and easily accessible.
The sitemap design focused on dividing content into key categories, such as information about the clinic, available services, and membership options. Each section was designed to guide users seamlessly, ensuring a satisfying and effective navigation experience.
SCRUM Methodology in Action
Active participation from U The Clinic was vital to the site’s development. We used the SCRUM methodology, working in short cycles to deliver regular progress updates. This approach fostered continuous collaboration and made U The Clinic an integral part of the process.
Instead of presenting a final product, the progressive deliverables allowed the U The Clinic team to provide real-time feedback, resulting in faster and more accurate adjustments. This ensured every detail reflected their specific vision and needs.
The Technological Touch
One of our goals was to provide an online experience as refined and efficient as U The Clinic’s in-person services. To achieve this, we designed a technological architecture that combines speed, usability, and content management.
For the frontend, we chose QWIK, a React-based framework that allowed us to build an ultra-fast platform, ensuring smooth navigation. We also implemented WooCommerce to manage bookings and memberships, providing a secure and efficient e-commerce experience. Integrating Stripe as the payment gateway ensured secure transactions, protecting both user and clinic data.
Additionally, we used WordPress as the CMS and configured Swiper JS to create interactive sliders. For managing contact and consultation forms, we implemented Gravity Forms, ensuring a seamless and engaging user experience.
This modern platform optimizes booking and payment management, strengthening U The Clinic’s digital presence. Every technological detail was carefully selected to reflect the excellence and care that U The Clinic provides to its patients, elevating their digital growth to a new level.
Working with Opentech has been crucial to creating highly functional and visually attractive digital products. Their design and development expertise has enabled us to meet all client expectations. They’re always fully satisfied with the final outcome.
Gabriela Martínez
CEO • ARQUETIPO
