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Fitness on Your Terms, Anytime, Anywhere
Powerfit is an online fitness course platform led by Juan and Gaby, a passionate duo dedicated to promoting physical wellness. Their mission is to democratize fitness in the digital space.
They reached out to us to develop a website that would help expand their brand, emphasizing fast load times to keep visitors engaged. The platform needed to support direct payments, provide access to courses, and manage subscriptions—essentially creating a “Netflix for fitness.” Our team embraced this challenge, integrating e-commerce with a course delivery platform to meet Powerfit’s vision.
A Unique Style
To create an attractive visual style that would draw in and retain new customers, we designed a fresh set of visual elements, while respecting Powerfit’s existing brand concept. This included curated choices for fonts, icons, and colors.
Constant collaboration with Juan and Gaby was essential. Their feedback was invaluable in shaping the visual experience of the new website.
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Project Structure
In designing the sitemap for the homepage, we focused on integrating all key elements to keep users engaged and make navigation intuitive. The page structure includes sections for Home, Courses & Classes, Benefits, Guide, Testimonials, Contact, Membership, FAQ, and the Footer. Each section was thoughtfully crafted to captivate users and provide a smooth, enriching experience that encourages continuous interaction.
- HOME
- Home
- Courses & Classes
- Benefits
- Guide
- Testimonials
- Contact
- Membership
- FAQ
- Footer
The Blueprint
Once the core concepts were established, we moved on to sketching and refining the visual layout through wireframes. This stage took a few weeks, during which we maintained close communication with Powerfit to ensure their feedback informed every step of our preliminary designs.
Vision Realized
Creating a multifunctional platform varies in complexity with each project. For Powerfit, the challenge was significant due to the range of functionalities required for this type of site. However, at Opentech, we approach each obstacle with determination, ultimately delivering a seamless experience across all screens and devices.
The result is a fully functional and cohesive platform. We built a digital space where Powerfit can showcase all they have to offer, enabling users to access their programs and courses easily and intuitively.
A Comprehensive Course Platform
With a solid visual concept in place, the next step was addressing the technical requirements for Powerfit’s platform. The project called for merging e-commerce with an educational platform, leading us to select specialized tools like WordPress, Qwik, WooCommerce, and LearnDash for implementation.
As a fitness trainer and the owner of PowerFit, my experience with Opentech has been exceptional. From our very first interaction, I was impressed by their professionalism and their ability to elevate our initial ideas. The final product surpassed our expectations, enhancing both the look and functionality of our website. Partnering with Opentech is an investment I wholeheartedly recommend.
Juan Salazar
Founder • PowerFit
