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A Portal for Deep Connections
To be Insightful is to have a profound and intuitive understanding of the world around us, and this idea serves as the foundation of this unique consulting agency.
Founded by Titi, Insightful’s main mission is to help business leaders align their purpose with the DNA of their brand. For this project, our goal was to convey the agency's message through an engaging, modern, adaptive, and easy-to-understand landing page.
Here are the details of how we accomplished this.
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Exploring the Golden Circle
Our work with each brand goes beyond web development, as demonstrated in the platform created for Insightful—a portal that embodies the agency's powerful message through effective copy that communicates its value proposition while optimizing for SEO. We also highlighted the Golden Circle methodology, a framework used by Insightful to help organizations and their leaders clearly identify and communicate their purpose. The landing page encourages visitor engagement through eye-catching calls-to-action.
- HOME
- Navbar y hero
- What does insightful mean?
- We help business owners
- Hello, i am insightful!
- Our brand-crafted solutions
- Joy-driven entrepreneurs
- Footer / Contact
Technology with a Human Touch
We know that the success of a website depends on its functionality for both the user and the brand. With this focus, we developed Insightful’s landing page using modern technologies like Next.js, a framework known for fast and pleasant navigation. We also incorporated Builder.io, a content management system that allows for structured data storage and seamless integration with other platforms.
Additionally, the Insightful site is multilingual, making it easily accessible to both English and Spanish-speaking audiences.
Results-Oriented Design
Upon entering Insightful’s landing page, users are greeted by an attractive popup integrated with MailerLite, an automated email marketing tool that facilitates lead generation through quick and easy forms.
For website analytics, we implemented Google Analytics due to its user-friendly interface. This allows us to make continuous improvements based on accurate data insights.
Working with Opentech has been crucial to creating highly functional and visually attractive digital products. Their design and development expertise has enabled us to meet all client expectations. They’re always fully satisfied with the final outcome.
Gabriela Martínez
CEO • ARQUETIPO
